In the vernacular of the football coach the “Red Zone” is that critical last few yards to score the coveted touchdown. In the real estate game the last few yards is getting up from closing table with check in hand!
“Three yards and a cloud of dust“—in other words, it is that negotiating time when the game is won or lost! Your skill as the principal negotiator is that cloud of dust.
Most agents, if not all, have the most dismal skills at power negotiating as to be pathetic. Well, here at the Red Zone we’re going to set about to change that.